Blog > Why 90% of Realtors Will Quit in the Next 24 Months (And Who Survives) Written by Devone Richard
Why 90% of Realtors Will Quit in the Next 24 Months (And Who Survives) Written by Devone Richard
by
Why 90% of Realtors Will Quit in the Next 24 Months (And Who Survives)
Written by Devone Richard
Let’s get uncomfortable for a minute.
Over the next 24 months…
most realtors are going to disappear.
Not because real estate is dead.
Not because there’s no opportunity.
👉 Because they were never running a real business to begin with.
If you’re in Los Angeles or Las Vegas, you’re already seeing it:
- Fewer closings
- More competition
- Higher costs
- Longer decision cycles
The market isn’t forgiving anymore.
And that’s exactly why most agents won’t make it.
⚠️ Why 90% of Realtors Will Quit
1. No Consistent Lead Generation
Most agents don’t have a system.
They rely on:
- Referrals (when they come)
- Random deals
- Platforms they don’t control
👉 That’s not a business. That’s luck.
And when the market slows down…
Luck runs out.
2. No Follow-Up Discipline
The money isn’t in the lead.
👉 It’s in the follow-up.
But most agents:
- Call once… maybe twice
- Then move on
Meanwhile, the deal was sitting 60–90 days out.
Top agents know:
The fortune is in the follow-up.
3. Chasing the Wrong Things
- Better splits
- New brokerages
- Shiny tools
Instead of:
👉 Conversations
👉 Pipeline
👉 Systems
💥 Better splits without production mean nothing.
4. Treating Real Estate Like a Side Hustle
This is the silent killer.
Too many agents are:
- Part-time
- Inconsistent
- Undisciplined
And expecting full-time income.
That doesn’t work anymore.
5. No Systems = No Stability
If your business depends on:
- How you feel
- What shows up
- Who calls you
👉 You don’t have a system.
And without systems…
You don’t have control.
🔥 Who Actually Survives (And Wins)
Now here’s the other side.
The agents who survive — and dominate — operate differently.
They Control Lead Flow
- Google PPC
- Facebook/Instagram ads
- Database marketing
👉 They don’t wait. They create.
They Follow Up Relentlessly
- 6–12 month follow-up cycles
- CRM discipline
- Consistent communication
👉 They understand timing beats talent.
They Think Like CEOs
- Track numbers
- Build systems
- Focus on ROI
👉 They don’t act like employees. They operate like owners.
They Stay Consistent (When Others Quit)
This is where the separation happens.
When the market gets hard:
- Most agents slow down
- Top agents double down
🧠 The Shift You Need to Make Right Now
If you’re reading this, you’re early.
But you need to decide:
👉 Are you going to be part of the 90% that disappear…
👉 Or the 10% that take over?
Because both are happening at the same time.
🏁 Final Word
The market isn’t the problem.
The lack of systems is.
The lack of discipline is.
The lack of consistency is.
“Most agents don’t fail because they can’t succeed —
they fail because they never operate at the level required to win.”
— Devone Richard
The next 24 months will expose everything.
The question is:
Will you be one of the agents who disappear… or one who dominates?
