Blog > Most Realtors Don't Have a Lead Problem — They Have a Skill Problem Written by Devone Richard
Most Realtors Don't Have a Lead Problem — They Have a Skill Problem Written by Devone Richard
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Most Realtors Don't Have a Lead Problem — They Have a Skill Problem
Written by Devone Richard
The Lie Realtors Tell Themselves
Every struggling Realtor says the same thing:
"I just need more leads."
No you don't.
You need more skill.
That hurts to hear because skill requires work.
Leads feel easier.
It's easier to blame Zillow.
It's easier to blame Realtor.com.
It's easier to blame Facebook.
It's easier to blame the market.
It's harder to admit:
You couldn't convert the leads you already had.
Most Realtors Are Sitting on a Gold Mine
I can't tell you how many agents have:
- 5,000 contacts
- 10 years in the business
- hundreds of past clients
- thousands of old leads
And they're still asking:
"Where do I buy more leads?"
That's like a man starving while sitting at a buffet.
The money is already in your CRM.
The problem is you don't call it.
Realtors Hate The Real Solution
The real solution is boring.
✔ Make more calls.
✔ Follow up more often.
✔ Improve your scripts.
✔ Ask for referrals.
✔ Learn how to handle objections.
✔ Stay consistent.
But nobody wants to hear that.
Because buying a lead feels easier than improving yourself.
The Top Producers Aren't Better Because of Their Leads
This is what really pisses people off.
The best agents I know don't have magical leads.
They simply do more with the leads they get.
They call faster.
They follow up longer.
They ask better questions.
They handle rejection better.
They stay in the game longer.
That's called skill.
Final Thought
The next lead source isn't going to save you.
The next CRM isn't going to save you.
The next Facebook ad isn't going to save you.
The next Zillow package isn't going to save you.
The Realtor who saves your business is the one staring back at you in the mirror.
Because the hard truth is:
Most Realtors don't have a lead problem.
They have a skill problem.
And until they fix that, no amount of leads will ever be enough.
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Written by Devone Richard
Broker/Owner | OYT Real Estate
Own Your Tomorrow
